MAXQDA Standard is the best choice for comprehensive qualitative data analysis of diverse data sets. It works with a wide range of data types and offers powerful tools for advanced coding, retrieval, transcription and visualization, while still being easy to learn and use.

Applicable for a wide range of data

Use MAXQDA Standard to manage your entire research project. Import data from interviews, focus groups, online surveys, web pages, images, audio and video files, spreadsheets, bibliographical data and even YouTube comments and Tweets easily. Organize your material in groups, link relevant quotes to each other, and share and compare work with other members of your team. Your project is always flexible and your code system can be expanded or refined, just like your research.

Code & Retrieve your Data

Mark important information in your data with different codes by using regular codes, colors, symboyls, or Emojis. Code quickly via drag & drop or with automatic coding for search words and organize your thoughts and theories in Memos that can be stuck to any element of your project. Retrieve coded segments quickly and efficiently with just one click or make use of powerful search tools to test and develop new theories.

Capture your ideas

Great ideas often come up when you’re reading and coding your data. Memos are the perfect place to keep them. Choose from 11 different icons to mark your Memos. The unique MAXQDA Memo Manager and a search function guarantee immediate access to every single Memo at any time. Memos are also great for creating audit trails or paraphrasing passages into your own words.

Find what you’re looking for

MAXQDA offers project-wide searches within documents, Memos or current retrieval results. You can type in single or multiple search strings and combine them using operators. Quickly scroll through each search hit with an interactive search result display and apply a code automatically to all or selected search results. Of course, you can also perform a quick search in each individual window of MAXQDA.

Analyse and transcribe media

Use MAXQDA to code audio and video files directly without creating a transcript first. Or transcribe your media to analyze the written text instead, while always staying connected to the original media clips. MAXQDA has extended transcription functions with which you can adapt the speed or the sound volume of your audio and video files and use foot pedals to speed up the transcription. Media clips are treated like any other segments in MAXQDA. You can code, paraphrase, retrieve, comment and assign a weight to these segments in the same way as with other segments.

The Mixed Methods Expert – Integrate demographics

Integrate quantitative methods or data deeply into your project and use MAXQDAs Mixed Methods tools. Link qualitative data to demographic variables, quantify the results of your qualitative analysis, calculate statistical frequencies, or compare groups based on quantitative as well as qualitative findings in MAXQDA Standard.

Visualize your data and test your theory

Automatically or manually generate stunning visualizations of your data. Look at your data from a completely new perspective for new insights or theory testing. Share your results by exporting them into impressive images to use in your reports and presentations. Or create extensive maps with the on-board mapping tool MAXMaps.