Microsoft Dynamics 365 Commerce – Omnichannel Retail & E-Commerce Platform

Microsoft Dynamics 365 Commerce is a comprehensive omnichannel retail and e-commerce platform that connects physical stores, point of sale (POS), digital commerce, call centers, inventory, customers, pricing, promotions, and order fulfillment within a unified retail environment.

Designed for retailers and B2B organizations, Dynamics 365 Commerce helps businesses deliver consistent and personalized purchasing experiences across online and offline channels while providing centralized visibility into customers, products, inventory, orders, and operations.

Core Capabilities

• Omnichannel Retail – Connect physical stores, digital storefronts, call centers, and other sales channels.
• Point of Sale (POS) – Process sales, returns, customer orders, inventory enquiries, and other store transactions.
• Digital Commerce – Build and manage online shopping experiences for B2C and B2B customers.
• Order Management – Coordinate orders and fulfillment across multiple retail channels.
• Inventory Visibility – Provide customers and employees with inventory availability across stores and fulfillment locations.
• Customer Engagement – Support personalized experiences, loyalty programs, recommendations, and customer service.

Omnichannel Retail

Dynamics 365 Commerce unifies back-office, in-store, call center, and digital commerce operations. Customers can interact with a business through different channels while retailers maintain centralized information for products, pricing, promotions, inventory, customers, and orders.

Store Commerce & Point of Sale

Microsoft Dynamics 365 Commerce provides modern POS capabilities for retail employees, enabling them to serve customers, locate products, check inventory, process transactions, manage returns, and access customer information.

• Sales and checkout
• Returns and exchanges
• Customer order processing
• Inventory lookup
• Customer profiles
• Loyalty management
• Product recommendations
• Online and offline store operation

Digital & E-Commerce

Dynamics 365 Commerce provides tools for building digital storefronts and managing online commerce. Businesses can deliver content-rich shopping experiences while connecting online transactions with their wider retail operations.

• Online storefronts
• Product catalog management
• Digital merchandising
• Pricing and promotions
• Online ordering
• Customer account management
• Content management and page authoring

B2B Commerce

Dynamics 365 Commerce supports business-to-business (B2B) digital commerce, enabling manufacturers, distributors, wholesalers, and other organizations to provide self-service purchasing experiences for business customers.

• Customer-specific product catalogs
• Trade agreement pricing
• Business customer accounts
• Order templates
• Self-service ordering
• Inventory visibility

Headless & Composable Commerce

Dynamics 365 Commerce provides an API-first headless commerce engine that enables organizations to create extensible commerce experiences across traditional and emerging sales channels.

This architecture allows businesses to integrate commerce functionality with custom websites, applications, customer experiences, and other business systems.

Distributed Order Management

Distributed Order Management helps retailers optimize order fulfillment using rules-based orchestration. Orders can be routed to appropriate stores, warehouses, or fulfillment locations based on business requirements and available inventory.

Buy Online, Pick Up In Store

Dynamics 365 Commerce supports connected fulfillment scenarios that allow customers to purchase through digital channels and choose convenient fulfillment methods such as store pickup or home delivery.

Inventory Management

• Real-time inventory visibility
• Store and warehouse inventory lookup
• Cross-channel inventory availability
• Inventory-based order fulfillment
• Endless aisle scenarios

Pricing, Discounts & Promotions

Retailers can centrally manage pricing and promotional strategies across physical and digital channels.

• Product pricing
• Price groups
• Discounts
• Sales promotions
• Customer-specific pricing
• Channel-specific pricing

Customer Loyalty & Personalization

Dynamics 365 Commerce helps businesses build customer relationships through loyalty programs, customer profiles, personalized experiences, and relevant product recommendations.

• Customer profiles
• Loyalty programs
• Points and rewards
• Personalized product selections
• Cross-sell and upsell recommendations

AI-Powered Commerce

Microsoft Dynamics 365 Commerce incorporates AI-powered capabilities to improve merchandising, customer engagement, and employee productivity. Microsoft Copilot can assist with tasks such as enriching product content and generating marketing-oriented product information.

Integration with Microsoft Dynamics 365

Dynamics 365 Commerce can work with other Microsoft business applications to create connected customer and operational workflows.

• Dynamics 365 Customer Insights
• Dynamics 365 Sales
• Dynamics 365 Customer Service
• Dynamics 365 Supply Chain Management
• Microsoft Copilot Studio
• Microsoft Azure services

Typical Use Cases

• Omnichannel retail operations
• Multi-store retail management
• Retail point of sale
• B2C e-commerce
• B2B e-commerce
• Click-and-collect retail
• Distributed order fulfillment
• Customer loyalty programs
• Unified online and physical retail operations

Benefits

• Connects physical and digital commerce channels
• Provides centralized visibility into customers, products, pricing, inventory, and orders
• Supports personalized omnichannel customer experiences
• Improves inventory visibility and fulfillment flexibility
• Supports both B2C and B2B commerce models
• Provides extensible API-driven commerce architecture
• Integrates with the broader Microsoft Dynamics 365 ecosystem

Ideal For

• Retail chains
• Multi-location retailers
• Fashion and apparel retailers
• Consumer goods businesses
• Specialty retailers
• Manufacturers with B2B commerce requirements
• Distributors and wholesalers
• Organizations implementing omnichannel commerce

Licensing

• Dynamics 365 Commerce user licensing
• Annual subscription licensing
• Dynamics 365 Commerce e-Commerce add-on available separately
• Licensing requirements depend on users, channels, workloads, and deployment requirements

Get Microsoft Dynamics 365 Commerce

For pricing, licensing, renewals, or consultation on Microsoft Dynamics 365 Commerce, please contact us: